Olympic Tent’s rental company clients now have direct access to the 76-year old manufacturing company. This is the first time since the 1990’s that clients are able to order factory direct. Owner Scott Sutherland announces, “This is an exciting change and a tremendous improvement for our clients because we have removed an expensive and cumbersome layer in the sales process. This significantly reduces the cost of doing business.”
Olympic Tent’s clients have profited from the change in several ways. Primarily, the new direct sales model has resulted in lowering the cost of their tents. Additionally, clients receive faster and more efficient service, are able to manage their orders more smoothly, and they can make changes more quickly.
Since Olympic Tent’s long-time relationship with The SEC Group ended late last year, the company has enthusiastically embraced the opportunity to market directly to the rental industry. However, there has been some confusion about the change. “Our clients had many questions”, explained Sutherland, “that revolved around their concern about how to purchase tents that are authentically made by Olympic Tent. We reassured them that they will always have access to genuine Olympic Tent products. The answer is simple; just call us direct.”
Olympic Tent has been designing and manufacturing superior tent products for the tenting industry since 1937. By constantly focusing on setting the standard for innovation, ease of use, and the highest quality, Olympic Tent has continued to be the supplier of choice for successful rental companies.
Olympic Tent is Located in the greater Seattle Tacoma area.
121 North G Street
Tacoma, WA 98403
Toll Free: 800-481-4128
Filed under: Press Release
FOR IMMEDIATE RELEASE
ANCHOR INDUSTRIES INC. ACQUIRES ECONOMY TENT INTERNATIONAL
Anchor Industries Inc., the leading U.S. manufacturer of tenting solutions for the Special Events industry announces the acquisition of Economy Tent International, a Miami based provider of 10’ to 40’ wide frame tents with a strong reputation for quality and value that is attested to by its nearly $6 million in revenues from a customer base in the northeast and southeast U.S., the Caribbean and Latin America.
Anchor and Economy have built their respective successes by serving different customer needs in the tent market. Anchor delivers the broadest selection of tent styles and sizes that have earned their legendary reputation for unparalleled quality through decades of service to demanding customers who need tailored tent solutions. This level of partnership goes beyond responsiveness to help improve their actual business methods. Economy Tent has built a sterling reputation by delivering a targeted set of frame tents to the price sensitive buyer that prizes efficiency in delivery and installation yet is unwilling to compromise on the quality of their tents.
“This stressed and uncertain economic environment has brought focus to the needs of rental companies that are just starting out or are involved in lower-margin fiercely competitive events like fairs, festivals and other events,” says Anchor CEO Pete Mogavero. “We are excited that our financial strength has allowed us to seize this opportunity to purchase a strong, profitable and highly productive company that will enhance our ability to serve these customer needs.” Anchor’s aggressive long term strategic plans, focused on being “The Best Partner for Every Stage of Your Climb to the Peak of Success,” dictated a bold move to create something new in the tent industry – a family of companies with multiple value propositions offering different combinations of features, price, levels of service and customization.
Anchor’s broad market reach is expected to accelerate Economy’s growth. Meanwhile, Economy’s 1200+ customer base will benefit from access to the huge selection of larger tents and structures in Anchor’s inventory when their needs and businesses grow. Economy Tent President Hal Lapping noted: “We weren’t looking to be acquired, but the chance to be part of the most respected company in the industry and the opportunities it brings are great for us and great for our customers.” To ensure that these different customer needs remain effectively and efficiently served, Anchor and Economy will remain as separate companies, brands and facility locations (Evansville, Indiana and Miami, Florida). Both companies will continue to focus on the products and strategies that have satisfied their customers and driven their successes. Customers will continue to deal directly with each company however the two sales operations will interact to ensure that customers and prospects always get the best solution for their individual needs.
For more information on Anchor Industries Inc., visit www.anchorinc.com or call us at 812-867-2421 or 800-544-4445.
FOR IMMEDIATE RELEASE
ANCHOR INDUSTRIES ANNOUNCES STRATEGIC REORGANIZATION TO
ACCELERATE CLEARSPAN SUCCESS
Anchor Industries announces a strategic reorganization of its Special Events tenting operations to
capitalize on its Clearspan success and position it for accelerated growth in the structure marketplace.
“The new products and sharpened focus we’ve put into our Clearspan business have really helped us and
our customers overcome the tough economy we’ve all been dealing with. Now we need to align the
organization for the expansion we see on the horizon,” said Mike Crews, Anchor National Sales
As a vital facet of this reorganization Crews takes on the General Manager of Clearspan role
augmenting his National Sales Manager duties. Mike’s 20+ years in the industry playing key roles at
multiple leading structure vendors – including his 16 years at Anchor – give him unparalleled insight
and ability to drive Clearspan product and market direction. “It became obvious that the Clearspan
initiatives in our ongoing strategic planning process will be accelerated if Mike is driving them,”
remarked Anchor CEO Pete Mogavero. “Mike accepting these new responsibilities will allow us to
more effectively leverage his relationships, expertise in Clearspan logistics, creative problem solving
and deep understanding of the U.S. Clearspan market.”
For the past 12 months as Interim Clearspan Manager, Brad Gleason has lent the competence gained in
35 years as a rental business owner, manufacturer and Anchor Manufacturer’s Rep to Anchor’s
Clearspan operations providing invaluable continuity. This change frees up time for Brad to spend with
his loyal customer base while still serving as a Clearspan sales resource to the entire Anchor field. Eric
Hillenbrand, recently promoted to Clearspan Application Engineer, will focus exclusively on
Clearspan new product and custom design, backed up by Anchor’s large respected engineering staff.
Faye Masterson leverages 22 years at Anchor to make difficult orders look easy, resulting in a
promotion to Clearspan Sales Associate. Crews noted that “Brad has been a lifesaver stepping in and
keeping us on track while Eric and Faye are simply a machine – design expertise combined with vast
knowledge of Anchor processes – I’m amazed at how fast they get stuff done.”
At the same time, the expansion in Anchor’s overall Special Events business demands undiminished
attention to non-Clearspan products. John Fuchs receives a well-earned promotion from Regional
Sales Manager to General Manager of Special Events. Through a 22-year career at Anchor John has
amassed a great body of knowledge about the products, trends and needs of this industry, leading to
universal respect throughout Anchor and the industry at large. “The last couple of years would have
been a lot more painful for Anchor and me without John Fuchs,” praised Crews, “he’s calm and steady,
he inspires confidence in our team and our customers, and he just makes it happen. Having him in the
GM slot allows me to put more focus on Clearspan.”
Anchor’s Clearspan strategy is an example of why it has remained the leading provider of Special
Events tenting in the U.S. Merging the world-class German structure expertise of partner Roder AG
with unique U.S. design and manufacturing and coupling that with renowned customer service, allows
Anchor to deliver fast response on the broadest structure offering tailored to the American market
available. Anchor ceaselessly strives to be “The Best Partner for Every Stage of Your Climb to the Peak
Anchor Industries Inc. has been a leading manufacturer of outdoor recreational and industrial fabric
products since 1892. Headquartered in Evansville, Indiana, Anchor has over 350,000 square feet of
manufacturing space and employs 300 skilled craftsmen.
For more information on Anchor Industries Inc., visit www.anchorinc.com or call us at 812-867-2421 or
Filed under: Press Release